About Emporiqa
Emporiqa is AI chat for WooCommerce, PrestaShop, Magento, Shopware, Drupal Commerce and Sylius stores. It helps your customers before and after they buy, from your own catalog and your own order data. Built by a founder with more than fifteen years of engineering for enterprises and online stores.
Rosen Hristov · Founder
Software engineer who became CTO, now building AI systems for a living. Built Emporiqa to put the shop-floor salesperson into the online store. I reply to onboarding email myself.
Why I Built Emporiqa
Walk into a good physical shop and a salesperson greets you, learns what you need, shows you two or three options, talks through the trade-offs, and rings up the sale. Walk into most online shops and you're on your own with a search bar.
The gap I kept running into was never technology. It was staffing. No store owner can keep a trained salesperson on every page around the clock, in the languages their shoppers type.
So I took the job the physical shop never lost and built it into the online one, myself, with experienced colleagues advising me in their fields. Emporiqa reads your catalog, answers shoppers in their own language, recommends with reasoning, answers the questions your team hears every day, suggests the right size or variation, and walks them to checkout. A shopper can ask for a person at any time, and it brings one in with the whole conversation. You can also step into any live conversation yourself, not only the ones that asked for help. While you are in it, the chat stops and lets you talk.
It's an AI chatbot in the category sense, and a salesperson in behavior. Built for the shops most SaaS tools skip.
2022
Rosel Group LTD founded in Sofia
Mid 2025
First lines of Emporiqa code
Jan 2026
Platform goes live
Now
6 native integrations, live on 5 marketplaces (Shopware Store listing in review)
Meet the Founder
Built by
Rosen Hristov
Founder
I started as a software engineer and stayed technical enough that my previous company made me CTO. More than fifteen years building for the web: enterprise platforms for names like Vodafone and Ferrero, and online shops across Europe. When modern AI arrived it pulled me in. Building it is now my work, and after two years in it I went looking for the one place in e-commerce where it pays for itself. I found it in retail's oldest job, the salesperson at the door.
I answer my own email. If you have a question about your store, your catalog, or whether Emporiqa fits, write to me directly.
Emporiqa is operated by Rosel Group LTD, based in Sofia, Bulgaria.
Why Trust a Young Product
Picking software for your shop is picking a vendor you'll be calling next year. Emporiqa is new, and we would rather show you unedited proof you can rerun than borrow a logo we have not earned.
EU company
Registered and operating inside the European Union. We are bound by the GDPR. No corporate parent in a different jurisdiction. Hosted in Germany. Answers are generated by OpenAI in the US, which keeps requests up to 30 days.
Your data stays yours
Your shopper data is not used to train AI models. Chat history is kept for 90 days, then automatically deleted. We have asked OpenAI for zero data retention; until OpenAI grants it, the 30 days apply.
Official plugins for six platforms
Official plugins for WooCommerce, PrestaShop, Magento, Drupal Commerce, Sylius and Shopware 6. Five are reviewed and listed on their marketplace; the Shopware 6 plugin installs with Composer while its Shopware Store listing is in review.
Open-source plugins
Plugin source is public on wordpress.org, drupal.org, Packagist, and GitHub. Your developer can read it, audit it, and install it without trusting a black box.
One price per conversation
$0.25 per conversation. You set the monthly limit. AI model costs are inside that price.
No lock-in
Your product data stays in your store. If you leave, you take everything with you. It costs nothing and happens straight away.
Try it on your store
Connect your products and see the chat answer shopper questions from your own catalog.
Your dashboard shows what each conversation led to. Your first 100 conversations are free, once, so your own numbers decide.
- $25 signup credit
- $0.25 a conversation, up to a limit you choose
- No card required