About Emporiqa

Every shop deserves a salesperson on shift. Emporiqa is an AI chatbot that behaves like one, in 65+ languages. Built by a founder with fifteen years of engineering for enterprises and online stores.

Rosen Hristov, Founder and CEO of Emporiqa

Rosen Hristov · Founder & CEO

Software engineer who became CTO, now building AI systems for a living. Built Emporiqa to put the shop-floor salesperson into the online store. I reply to onboarding email myself.

Why I Built Emporiqa

Walk into a good physical shop and a salesperson greets you, learns what you need, shows you two or three options, talks through the trade-offs, and rings up the sale. Walk into most online shops and you're on your own with a search bar.

The gap I kept running into was never technology. It was staffing. No store owner can keep a trained salesperson on every page around the clock, in the languages their shoppers type.

So I took the job the physical shop never lost and built it into the online one, myself, with experienced colleagues advising me in their fields. Emporiqa reads your catalog, answers shoppers in their own language, recommends with reasoning, handles the objections your team hears every day, suggests the right size or variation, and walks them to checkout. A shopper can ask for a person at any time, and it brings one in with the whole conversation. You can also step into any live conversation yourself, not only the ones that asked for help. While you are in it, the chat stops and lets you talk.

It's an AI chatbot in the category sense, and a salesperson in behavior. Built for the shops most SaaS tools skip.

2022

Rosel Group LTD founded in Sofia

Mid 2025

First lines of Emporiqa code

Jan 2026

Platform goes live, 65+ languages

Now

6 native integrations, live on 5 marketplaces (Shopware Store listing in review)

Meet the Founder

Rosen Hristov, Founder and CEO of Emporiqa

Built by

Rosen Hristov

Founder & CEO

I started as a software engineer and stayed technical enough that my previous company made me CTO. Fifteen years building for the web: enterprise platforms for names like Vodafone and Ferrero, and online shops across Europe. When modern AI arrived it pulled me in. Building it is now my work, and after two years in it I went looking for the one place in e-commerce where it pays for itself. I found it in retail's oldest job, the salesperson at the door.

I answer my own email. If you have a question about your store, your catalog, or whether Emporiqa fits, write to me directly.

Emporiqa is operated by Rosel Group LTD, based in Sofia, Bulgaria.

Why Trust a Young Product

Picking software for your shop is picking a vendor you'll be calling next year. Emporiqa is new, and we would rather show you unedited proof you can rerun than borrow a logo we have not earned.

EU company

Registered and operating inside the European Union. Your data stays under EU data-protection law. No corporate parent in a different jurisdiction.

GDPR by default

Your shopper data is not used to train AI models. Chat history is kept for 90 days, then automatically deleted. Zero-retention endpoints with the model provider.

Five native plugins

Reviewed, native plugins for WooCommerce, PrestaShop, Magento, Drupal Commerce, and Sylius. Listed on five public marketplaces. Shopware 6 via Composer and GitHub.

Open-source plugins

Plugin source is public on wordpress.org, drupal.org, Packagist, and GitHub. Your developer can read it, audit it, and install it without trusting a black box.

One price, no surprises

Pay-as-you-go: $0.25 per conversation, capped at $59/month by default. You set the ceiling. AI model costs are inside that price.

Why the price is what it is

No lock-in

Your product data stays in your store. If you leave, you take everything with you. It costs nothing and happens straight away.

Try It On Your Store

Connect your products and watch the salesperson handle shopper questions on your catalog.

Your dashboard shows what each conversation led to. After about 100 free conversations, your own numbers decide.

  • $25 signup credit
  • $0.25/conversation, capped
  • No card required