In depth
A German shopper typing 'warme Jacke für Wandern' can find the insulated hiking jackets you catalogued only in English. The embedding model maps queries and product text into a shared multilingual vector space, so language mismatch does not prevent a match. Requires that the platform plugin supplies multilingual catalog data (WPML or Polylang on WooCommerce, native per-shop content on PrestaShop, store views on Magento, i18n on Drupal, sales-channel language mapping on Shopware, multi-locale on Sylius).