Conversion tracking

Attributing store purchases back to chat conversations that contributed to them.

In depth

Emporiqa tracks a funnel: chat session started → product added to cart → checkout reached → order completed. When the store emits an order.completed webhook, Emporiqa matches the order to any recent chat session from the same shopper and surfaces chat-attributed revenue in the dashboard. This answers the 'does chat drive sales' question with real numbers.

See also

Related glossary entries

Configurable product
Magento's variant-based product type. A configurable has children (simple products), one per attribute combination.
CSAT
Customer Satisfaction rating. A post-chat thumbs-up / thumbs-down prompt that captures how the conversation felt to the shopper.
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