Conversational commerce

Selling through conversation rather than through static category pages and search result lists. The shopper describes what they want; the store responds with a product, price, and an add-to-cart action.

In depth

Conversational commerce covers any selling channel where the interface is a chat: AI chatbots on the store, messaging apps (WhatsApp, Messenger), voice assistants. The common thread is that the shopper expresses intent in natural language and the store responds in kind. On an e-commerce site, this shortens the path from question to purchase: "warm jacket under 100 euros in size M" becomes a product card with the right size already selected, instead of ten minutes navigating filters. Emporiqa delivers conversational commerce inside the store itself, no third-party platform required.

Related glossary entries

E-commerce chatbot

An AI chatbot purpose-built for online stores. Reads the store's catalog and policies, recommends products, answers shipping and returns questions, and can add items …

Product recommendation AI

Software that suggests relevant products to a shopper based on their intent, context, or history. In a chatbot context, the AI picks one or …

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