In depth
The two terms are synonymous in practice and Emporiqa uses both depending on audience. "AI chatbot" is the SEO category (what buyers search for) and the primary claim slot. "Chat assistant" is the name inside the admin dashboard, in integration docs, and in developer-facing content where a persona noun would feel off. When an article compares "chatbots" to "chat assistants" as if they were different products, the distinction is usually marketing positioning rather than a real architectural difference. What matters is what the chat does: grounded answers from your catalog, objection handling, variation suggestions, add-to-cart, and handoff.
See also