Hybrid search

A product search strategy that combines semantic (vector) search with keyword (BM25) search and fuses the results.

In depth

Vector search finds items by meaning: a query for 'warm jacket' surfaces insulated parkas even if the product page never uses the word 'warm'. BM25 handles exact matches like SKUs, brand names, and model numbers. Hybrid search runs both in parallel and merges results using reciprocal rank fusion, so you get the best of each.

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